{"id":8863,"date":"2016-12-02T11:31:54","date_gmt":"2016-12-02T10:31:54","guid":{"rendered":"http:\/\/www.discoh.com\/en\/?p=8863"},"modified":"2021-03-31T18:42:27","modified_gmt":"2021-03-31T16:42:27","slug":"presentation-ibeer-heineken-innovative-beer-tap-interactive","status":"publish","type":"post","link":"http:\/\/www.discoh.com\/en\/presentation-ibeer-heineken-innovative-beer-tap-interactive\/","title":{"rendered":"Official Presentation iBeer Heineken"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1\/2″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_column_text]\n

On november 30th, Discoh Design was invited to the event that took place in Madrid to present the new product our studio has worked on.<\/h3>\n

iBeer<\/a>\u00a0is a\u00a0new interactive beer tap<\/strong>\u00a0devoleped by\u00a0Heineken Espa\u00f1a<\/a>\u00a0in partnership with the neuro-science laboratory of\u00a0Instituto de Investigaci\u00f3n e Innovaci\u00f3n en Bioingenier\u00eda (I3B) of the\u00a0Universitat Polit\u00e8cnica de Val\u00e8ncia<\/a>,\u00a0under the Heineken Neuromarketing chair of the UPV.<\/p>\n

iBeer is already installed as a pilot-test in three differents places in Madrid. It will be displayed at the capital\u2019s ephemeral place La Industrial<\/a>\u00a0(en Malasa\u00f1a, C\/San Vicente Ferrer 33), and It will be possible to visit the installation during following days.<\/p>\n

This installation will be open until the 3rd<\/sup> of December to all of those who would like \u00a0to experience the perfect pour of a pint of beer<\/strong>, and obviously, taste it later.<\/p>\n

We could also learn a picture of a perfect reed with the advice of Erik Trachenkamp, Heineken’s World Beer Master.<\/p>\n

For more information about the project visit us\u00a0portfolio<\/a>\u00a0for more details on the innovative bar tap.<\/p>\n

We show you some photos of the event and our video of the official presentation<\/strong> of the new iBeer.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1\/2″ tablet_text_alignment=”default” phone_text_alignment=”default”][image_with_animation image_url=”8829″ alignment=”” animation=”Fade In” box_shadow=”none” max_width=”100%”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_gallery type=”image_grid” images=”8822,8823,8824,8825,8827,8826,8828,8829,8830,8831,8832,8835,8833,8834,8857″ layout=”3″ gallery_style=”1″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_video link=”https:\/\/www.youtube.com\/watch?v=9qU7jSx9aAA&t=1s”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1\/2″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_column_text] On november 30th, Discoh Design was invited to the event that took place in Madrid to…<\/p>\n","protected":false},"author":1,"featured_media":8823,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[86,82,84],"tags":[],"yoast_head":"\r\nOfficial presentation iBeer Heineken - Discoh Design<\/title>\r\n<meta name=\"description\" content=\"On november 30th, Discoh Design was invited to the event that took place in Madrid to present the new product our studio has worked on.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"http:\/\/www.discoh.com\/en\/presentation-ibeer-heineken-innovative-beer-tap-interactive\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Official presentation iBeer Heineken - Discoh Design\" \/>\r\n<meta property=\"og:description\" content=\"On november 30th, Discoh Design was invited to the event that took place in Madrid to present the new product our studio has worked on.\" \/>\r\n<meta property=\"og:url\" content=\"http:\/\/www.discoh.com\/en\/presentation-ibeer-heineken-innovative-beer-tap-interactive\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Discoh Design\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Discohdesign\/\" \/>\r\n<meta property=\"article:published_time\" content=\"2016-12-02T10:31:54+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2021-03-31T16:42:27+00:00\" \/>\r\n<meta property=\"og:image\" content=\"http:\/\/www.discoh.com\/wp-content\/uploads\/2016\/12\/Discoh-design-ibeer-heineken-presentacion-01.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\r\n\t<meta property=\"og:image:height\" content=\"867\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@discohdesign\" \/>\r\n<meta name=\"twitter:site\" content=\"@discohdesign\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"discoh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/www.discoh.com\/#website\",\"url\":\"http:\/\/www.discoh.com\/\",\"name\":\"Discoh Design\",\"description\":\"Ideas tangibles. Dise\u00f1o coherente.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/www.discoh.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/www.discoh.com\/en\/presentation-ibeer-heineken-innovative-beer-tap-interactive\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/www.discoh.com\/wp-content\/uploads\/2016\/12\/Discoh-design-ibeer-heineken-presentacion-01.jpg\",\"contentUrl\":\"http:\/\/www.discoh.com\/wp-content\/uploads\/2016\/12\/Discoh-design-ibeer-heineken-presentacion-01.jpg\",\"width\":1300,\"height\":867,\"caption\":\"ibeer heineken discoh design\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.discoh.com\/en\/presentation-ibeer-heineken-innovative-beer-tap-interactive\/#webpage\",\"url\":\"http:\/\/www.discoh.com\/en\/presentation-ibeer-heineken-innovative-beer-tap-interactive\/\",\"name\":\"Official presentation iBeer Heineken - Discoh Design\",\"isPartOf\":{\"@id\":\"http:\/\/www.discoh.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/www.discoh.com\/en\/presentation-ibeer-heineken-innovative-beer-tap-interactive\/#primaryimage\"},\"datePublished\":\"2016-12-02T10:31:54+00:00\",\"dateModified\":\"2021-03-31T16:42:27+00:00\",\"author\":{\"@id\":\"http:\/\/www.discoh.com\/#\/schema\/person\/58817846501645bb0056ccf5de1c1c6c\"},\"description\":\"On november 30th, Discoh Design was invited to the event that took place in Madrid to present the new product our studio has worked on.\",\"breadcrumb\":{\"@id\":\"http:\/\/www.discoh.com\/en\/presentation-ibeer-heineken-innovative-beer-tap-interactive\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/www.discoh.com\/en\/presentation-ibeer-heineken-innovative-beer-tap-interactive\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/www.discoh.com\/en\/presentation-ibeer-heineken-innovative-beer-tap-interactive\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.discoh.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Official Presentation iBeer Heineken\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/www.discoh.com\/#\/schema\/person\/58817846501645bb0056ccf5de1c1c6c\",\"name\":\"discoh\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/www.discoh.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/0.gravatar.com\/avatar\/3edfd0e9f4154d8171a1c2bfee010cb1?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/0.gravatar.com\/avatar\/3edfd0e9f4154d8171a1c2bfee010cb1?s=96&d=mm&r=g\",\"caption\":\"discoh\"},\"url\":\"http:\/\/www.discoh.com\/en\/author\/discoh\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Official presentation iBeer Heineken - Discoh Design","description":"On november 30th, Discoh Design was invited to the event that took place in Madrid to present the new product our studio has worked on.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/www.discoh.com\/en\/presentation-ibeer-heineken-innovative-beer-tap-interactive\/","og_locale":"en_US","og_type":"article","og_title":"Official presentation iBeer Heineken - Discoh Design","og_description":"On november 30th, Discoh Design was invited to the event that took place in Madrid to present the new product our studio has worked on.","og_url":"http:\/\/www.discoh.com\/en\/presentation-ibeer-heineken-innovative-beer-tap-interactive\/","og_site_name":"Discoh Design","article_publisher":"https:\/\/www.facebook.com\/Discohdesign\/","article_published_time":"2016-12-02T10:31:54+00:00","article_modified_time":"2021-03-31T16:42:27+00:00","og_image":[{"width":1300,"height":867,"url":"http:\/\/www.discoh.com\/wp-content\/uploads\/2016\/12\/Discoh-design-ibeer-heineken-presentacion-01.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@discohdesign","twitter_site":"@discohdesign","twitter_misc":{"Written by":"discoh","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"http:\/\/www.discoh.com\/#website","url":"http:\/\/www.discoh.com\/","name":"Discoh Design","description":"Ideas tangibles. Dise\u00f1o coherente.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/www.discoh.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"http:\/\/www.discoh.com\/en\/presentation-ibeer-heineken-innovative-beer-tap-interactive\/#primaryimage","inLanguage":"en-US","url":"http:\/\/www.discoh.com\/wp-content\/uploads\/2016\/12\/Discoh-design-ibeer-heineken-presentacion-01.jpg","contentUrl":"http:\/\/www.discoh.com\/wp-content\/uploads\/2016\/12\/Discoh-design-ibeer-heineken-presentacion-01.jpg","width":1300,"height":867,"caption":"ibeer heineken discoh design"},{"@type":"WebPage","@id":"http:\/\/www.discoh.com\/en\/presentation-ibeer-heineken-innovative-beer-tap-interactive\/#webpage","url":"http:\/\/www.discoh.com\/en\/presentation-ibeer-heineken-innovative-beer-tap-interactive\/","name":"Official presentation iBeer Heineken - Discoh Design","isPartOf":{"@id":"http:\/\/www.discoh.com\/#website"},"primaryImageOfPage":{"@id":"http:\/\/www.discoh.com\/en\/presentation-ibeer-heineken-innovative-beer-tap-interactive\/#primaryimage"},"datePublished":"2016-12-02T10:31:54+00:00","dateModified":"2021-03-31T16:42:27+00:00","author":{"@id":"http:\/\/www.discoh.com\/#\/schema\/person\/58817846501645bb0056ccf5de1c1c6c"},"description":"On november 30th, Discoh Design was invited to the event that took place in Madrid to present the new product our studio has worked on.","breadcrumb":{"@id":"http:\/\/www.discoh.com\/en\/presentation-ibeer-heineken-innovative-beer-tap-interactive\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/www.discoh.com\/en\/presentation-ibeer-heineken-innovative-beer-tap-interactive\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/www.discoh.com\/en\/presentation-ibeer-heineken-innovative-beer-tap-interactive\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.discoh.com\/en\/"},{"@type":"ListItem","position":2,"name":"Official Presentation iBeer Heineken"}]},{"@type":"Person","@id":"http:\/\/www.discoh.com\/#\/schema\/person\/58817846501645bb0056ccf5de1c1c6c","name":"discoh","image":{"@type":"ImageObject","@id":"http:\/\/www.discoh.com\/#personlogo","inLanguage":"en-US","url":"http:\/\/0.gravatar.com\/avatar\/3edfd0e9f4154d8171a1c2bfee010cb1?s=96&d=mm&r=g","contentUrl":"http:\/\/0.gravatar.com\/avatar\/3edfd0e9f4154d8171a1c2bfee010cb1?s=96&d=mm&r=g","caption":"discoh"},"url":"http:\/\/www.discoh.com\/en\/author\/discoh\/"}]}},"_links":{"self":[{"href":"http:\/\/www.discoh.com\/en\/wp-json\/wp\/v2\/posts\/8863\/"}],"collection":[{"href":"http:\/\/www.discoh.com\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"http:\/\/www.discoh.com\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"http:\/\/www.discoh.com\/en\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"http:\/\/www.discoh.com\/en\/wp-json\/wp\/v2\/comments\/?post=8863"}],"version-history":[{"count":7,"href":"http:\/\/www.discoh.com\/en\/wp-json\/wp\/v2\/posts\/8863\/revisions\/"}],"predecessor-version":[{"id":13824,"href":"http:\/\/www.discoh.com\/en\/wp-json\/wp\/v2\/posts\/8863\/revisions\/13824\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.discoh.com\/en\/wp-json\/wp\/v2\/media\/8823\/"}],"wp:attachment":[{"href":"http:\/\/www.discoh.com\/en\/wp-json\/wp\/v2\/media\/?parent=8863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.discoh.com\/en\/wp-json\/wp\/v2\/categories\/?post=8863"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.discoh.com\/en\/wp-json\/wp\/v2\/tags\/?post=8863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}